| Sun Quan Education Inc.: How Far Can “We-Go”? |
| 作者姓名：Yuanfang Lin; |
| 商品類型：Case (Field) | 商品編號：9B19A027 |
| 出版日期：2019/07/04 | 內容長度：7 頁 |
Sun Quan Education Inc. faced a variety of challenges on its path to expanding its customer base and building profitability through the operation of the We-GO club, a strategic business unit aimed at promoting education and training about the Go game in southern Ontario. Some of these challenges came from the low awareness of Go compared to other more popular intellectual products in Canada, the relatively late entry to the market of educational services, .....more
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| Sun Quan Education Inc.: How Far Can “We-Go”? - Teaching Note |
| 作者姓名：Yuanfang Lin; |
| | 商品編號：8B19A027 |
| 出版日期：2019/07/04 | 內容長度：8 頁 |
Teaching note for product 9B19A027.
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| China Railway Construction Corporation: Attaining Globalization via High-Speed Rail |
| 作者姓名：Hongxing Cao; Yuanfang Lin; William Wei; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M149 |
| 出版日期：2018/10/05 | 內容長度：8 頁 |
Despite fast advancements in technology and production capacity, China Railway Construction Corporation (CRCC) faced a variety of challenges and risks on its path to build profitability in the global high-speed rail (HSR) market. Some of these challenges arose from competition between CRCC and nations with competing HSR technology and international expansion plans. Other challenges were related to the country of origin and its effects on perceptions .....more
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| China Railway Construction Corporation: Attaining Globalization via High-Speed Rail - Teaching Note |
| 作者姓名：Hongxing Cao; Yuanfang Lin; William Wei; |
| 商品類型： | 商品編號：8B18M149 |
| 出版日期：2018/10/05 | 內容長度：9 頁 |
Teaching note for product 9B18M149.
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| Experience China: A National Image Campaign in the United States - Teaching Note |
| 作者姓名：Yuanfang Lin; William Wei; |
| | 商品編號：8B11A033 |
| 出版日期：2011/10/06 | 內容長度：6 頁 |
Teaching note for product 9B11A033.
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| Experience China: A National Image Campaign in the United States |
| 作者姓名：William Wei; Yuanfang Lin; Mei Qin Kok; |
| 商品類型：Case (Library) | 商品編號：9B11A033 |
| 出版日期：2011/10/06 | 內容長度：8 頁 |
The China national image film “People Chapter” — officially a sub-series of the “Experience China” campaign — was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8,400 times when the broadcast ended on February 14, 2011. The video showed a series .....more
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